Introduction

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The world’s economy is increasingly global. As a result, demand continies to grow for indivduals who understand the global context of business. by studying International Business Management, you will understand world cultures and cocieties and how to approach issuse from different perspectives.

Career Opportunities

You po tential career paths are as follows : cultural adiser, import and export compliance specialist, travel director, community developer, diplomatic associate, international marketer and managers.

Areas Covered

  • Venture Creation in ASEAN Countries
  • Introdution to Intercultural Communication
  • Import and Export Administration
  • International Trade and Insurance
  • Business Law
  • Franchise Business Management

Curriculum

  • Total number of credits 135 credits
  • The curriculum consists of the following structures:
No. Description Minimum credits required by MOE Number of credits in the revised curriculum 2013
1 General Education – a minimum of 30 30
2 Specialization – a minimum of 84 99
Core Courses - 48
Required Courses - 45
Major Elective Courses - 6
3 Free elective courses – a minimum of 6 6
Total number of credits–a minimum of 120 135

Courses

General Education Courses- a minimum of Consisting of the following courses : 30 Credits

  • Required Courses – a Minimum of 30 Credits
Languages – a minimum of 12 Credits
001200 Thai Language Skills for Foreign Students (For non-Thai students only) 3(2-2-5)
001201 Thai Language Skills 3(2-2-5)
001211 Fundamental English 3(2-2-5)
001212 Developmental English 3(2-2-5)
001213 English for Academic Purposes 3(2-2-5)
Humanities – a minimum of 6 Credits
001221 Information Science for Study and Research 3(2-2-5)
001222 Language, Society and Culture 3(2-2-5)
001223 Music Appreciation 3(2-2-5)
001224 Arts in Daily Life 3(2-2-5)
Social Sciences – a minimum of 6 Credits
001231 Philosophy of Life for Sufficient Living 3(2-2-5)
001232 Fundamental Laws for Quality of Life 3(2-2-5)
001233 Thai State and the World Community 3(2-2-5)
001234 Civilization and Local Wisdom 3(2-2-5)
001235 Politics, Economy and Society 3(2-2-5)
001236 Living Management 3(2-2-5)
001237 Life Skills 3(2-2-5)
001238 Media Literacy 3(2-2-5)
Science – a minimum of 6 Credits
001271 Man and Environment 3(2-2-5)
001272 Introduction to Computer Information Science 3(2-2-5)
001273 Mathematics and Statistics in Everyday life 3(2-2-5)
001274 Drugs and Chemicals in Daily Life 3(2-2-5)
001275 Food and Life Style 3(2-2-5)
001276 Energy and Technology Around Us 3(2-2-5)
001277 Human Behavior 3(2-2-5)
001278 Life and Health 3(2-2-5)
001279 Science in Everyday Life 3(2-2-5)
Required non-credit(Physical Education) 1 Credits
001281 Sports and Exercises (Required non-credit) 1(0-2-1)

Specialization – a minimum of 99 Credits

Core Courses 48 Credits
Take all the following courses 30 Credits
905111 Principles of Management 3(2-2-5)
905141 Principles of Marketing 3(2-2-5)
905212 Production and Operations Management 3(2-2-5)
905213 Business Law 3(2-2-5)
905221 AccountingI 3(2-2-5)
905222 Accounting II 3(2-2-5)
905231 Business Statistics and Quantitative Analysis 3(2-2-5)
905232 Microeconomics 3(2-2-5)
905233 Macroeconomics 3(2-2-5)
905323 Business Finance 3(2-2-5)
909261 Introduction to Intercultural Communication 3(2-2-5)
Select only one languagefrom the following languages 15 Credits
A. Bahasa 3(2-2-5)
900301 Bahasa I 3(2-2-5)
900302 Bahasa II 3(2-2-5)
900303 Bahasa III 3(2-2-5)
900304 Bahasa IV 3(2-2-5)
900305 Bahasa V 3(2-2-5)
B. Korean 3(2-2-5)
900311 Korean I 3(2-2-5)
900312 Korean II 3(2-2-5)
900313 Korean III 3(2-2-5)
900314 Korean IV 3(2-2-5)
900315 Korean V 3(2-2-5)
C. Chinese 3(2-2-5)
900321 Chinese I 3(2-2-5)
900322 Chinese II 3(2-2-5)
900323 Chinese III 3(2-2-5)
900324 Chinese IV 3(2-2-5)
900325 Chinese V 3(2-2-5)
D. Japanese 3(2-2-5)
900331 Japanese I 3(2-2-5)
900332 Japanese II 3(2-2-5)
900333 Japanese III 3(2-2-5)
900334 Japanese IV 3(2-2-5)
900335 Japanese V 3(2-2-5)
E. French 3(2-2-5)
900351 French I 3(2-2-5)
900352 French II 3(2-2-5)
900353 French III 3(2-2-5)
900354 French IV 3(2-2-5)
900355 French V 3(2-2-5)
F. German 3(2-2-5)
900371 German I 3(2-2-5)
900372 German II 3(2-2-5)
900373 German III 3(2-2-5)
900374 German IV 3(2-2-5)
900375 German V 3(2-2-5)
G. Thai (For non-Thai students only) 3(2-2-5)
900391 Thai I 3(2-2-5)
900392 Thai II 3(2-2-5)
900393 Thai III 3(2-2-5)
900394 Thai IV 3(2-2-5)
900395 Thai V 3(2-2-5)
Required Courses 42 Credits
905112 Introduction to International Business 3(2-2-5)
905214 Import and Export Administration 3(2-2-5)
905217 Supply Chain Management 3(2-2-5)
905318 International Logistics Management 3(2-2-5)
905324 International Finance 3(2-2-5)
905341 International Marketing Management 3(2-2-5)
905342 Approaches to Entering New Overseas Markets 3(2-2-5)
905351 ASEAN and International Trading Blocs 3(2-2-5)
905371 Research Methodology in Business 3(2-2-5)
905315 Business Negotiation 3(2-2-5)
905453 Venture Creation in ASEAN Countries 6 Credits
905343 Foreign Direct Investment 6 Credits
905484 Cooperative Education 6 Credits
905485 Undergraduate Thesis 6 Credits
Major Elective Courses Select From the following:
905343 Foreign Direct Investment 3(2-2-5)
905344 Innovation Management and New ProductDevelopment 3(2-2-5)
905352 Multicultural Management and Communication 3(2-2-5)
905416 Franchise Business Management 3(2-2-5)
905417 International Exhibition and EventManagement 3(2-2-5)
905443 Trends in Contemporary InternationalBusiness Management 3(2-2-5)
905444 Marketing Logistics 3(2-2-5)
905445 New Media Marketing 3(2-2-5)
905454 International Tradeand Insurance 3(2-2-5)
Free Electives – a Minimum of 6 Credits

Students may select any courses offered byNaresuan University International College or other institutes approved by Naresuan University.

Year I
First Semester
001200 Thai Language Skills for Foreign Students 3(2-2-5)
001201 Thai Language Skills 3(2-2-5)
001211 Fundamental English 3(2-2-5)
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
001281 Sports and Exercises (Required Non-Credit) 1(0-2-1)
905111 Principles of Management 3(2-2-5)
Total 18 Credits
Year I
Second Semester
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
001212 Developmental English 3(2-2-5)
905122 Introduction to International Business 3(2-2-5)
905141 Principles of Marketing 3(2-2-5)
Total 18 Credits
Year II
First Semester
001213 English for Academic Purposes 3(2-2-5)
900XXX Elective Course (Language I) 3(2-2-5)
905212 Production and Operations Management 3(2-2-5)
905221 Accounting I 3(2-2-5)
905231 Business Statistics and Quantitative Analysis 3(2-2-5)
905232 Microeconomics 3(2-2-5)
909261 Introduction to Intercultural Communication 3(2-2-5)
Total 21 Credits
Year II
Second Semester
900xxx Elective Course (Language II) 3(2-2-5)
905213 Business Law 3(2-2-5)
905214 Import and Export Administration 3(2-2-5)
905217 Supply Chain Management 3(2-2-5)
905222 Accounting II 3(2-2-5)
905233 Macroeconomics 3(2-2-5)
Total 18 Credits
Year III
First Semester
900xxx Elective Course (Language III) 3(2-2-5)
905XXX Major Elective Course 3(2-2-5)
905341 International Marketing Management 3(2-2-5)
905315 Business Negotiation 3(2-2-5)
905318 International Logistics Management 3(2-2-5)
905323 Business Finance 3(2-2-5)
Total 18 Credits
Year III
Second Semester
900xxx Elective Course (Language IV) 3(2-2-5)
905XXX Major Elective Course 3(2-2-5)
905324 International Finance 3(2-2-5)
905342 Approaches to Entering New Overseas Markets 3(2-2-5)
905351 ASEAN and International Trading Blocs 3(2-2-5)
905371 Research Methodology in Business 3(2-2-5)
Total 18 Credits
Year IV
First Semester
900xxx Elective Course (Language V) 3(2-2-5)
905XXX Free Elective Course 3(2-2-5)
905XXX Free Elective Course 3(2-2-5)
902485 Undergraduate Thesis 3(2-2-5)
905453 Venture Creation in ASEAN Countries 3Credits
Total 18 Credits
Year IV
Second Semester
901483 International Academic or Professional Training 6 Credits
901484 Cooperative Education 6 Credits
Total 6 Credits

Course Descriptions

001200 Thai Language Skills for Foreign Students 3(2-2-5)
Development of basic Thai Language proficiency in listening, speaking, reading, and writing focusing on language use for everyday communication.
001201 Thai Language Skills 3(2-2-5)
The development of language skills in listening, reading, speaking and written communication skills with an emphasis on reading and writing.
001211 Fundamental English 3(2-2-5)
Introduction to English structures necessary for speaking, reading, writing and listening. Emphasis on grammar, composition, conversation coordinated with the study of native speakers’ cultures.
001212 Developmental English   3(2-2-5)
Developmental course with the goal to enable students to accelerate their mastery of the English language, especially with respect to reading and writing skills.
001213 English for Academic Purposes 3(2-2-5)
Instruction and practice in the reading, writing, and critical thinking skills required in college. Emphasis on academic reading and writing assignments involving synthesis, analysis and argument based on sources that address issues and problems students commonly encounter in their introductory courses.
001221 Information Science for Study and Research 3(2-2-5)
The meaning and importance of information, types of information sources, approaches, information and communication technology application, media and information literacy ,knowledge management, selection, synthesis, and presentation of information as well as creating positive attitudes and a sense of inquiry in students.
001222 Language, Society and Culture 3(2-2-5)
A study of the relationship between language and society and language and culture in terms of the ways in which language reflects society and culture. The study includes the interaction between language usage ,social structure, and cultural structure. The study also includes language change caused by social and cultural factors of Thailand ,ASEAN community, and the world.
001223 Music Appreciation 3(2-2-5)
Study music comprehension in terms of perception, mood, meaning in music, organology, and foundation of music theory. To study Thai traditional music and western classical music comprising of musical instrument, ensemble, composition, style and aesthetics.To study musical style of Thai folk music, Asian music, and contemporary music in Thai society.Music aesthetic in daily life and social-cultural context. To analyst and criticize musical phenomena in Thai society.
001224 Arts in Daily Life 3(2-2-5)
Art Fundamentals and understanding in the basic features, meaning, value, differences and the relationship between the various categories of works of art including fine art, applied art, visual art, audio art, audiovisual art, and new media art. Through the artistic experience and basic practice on various types of art.For developing knowledge, understanding and indoctrinating aesthetic judgment that can be applied in daily life, harmonized with the social context in both the global and local levels.
001231 Philosophy of Life for Sufficient Living 3(2-2-5)
Basic philosophical and conceptual knowledge on worldview, attitude, philosophy for life, lifestyle, valuable experience and factors or conditions which influence success in all aspects of life and profession of respected people.
001232 Fundamental Laws for Quality of Life 3(2-2-5)
Studying the laws concerning the quality of student life such as basic rights human rights , environmental law, the laws relating to traditional knowledge and laws pertaining to the developments towards the 21st Century.
001233 Thai State and the World Community 3(2-2-5)
Relations between Thailand and the world community under changes during various times stating from the pre-modern age up to the present and roles of Thailand in the world forum including future trends.
001234 Civilization and Local Wisdom 3(2-2-5)
Civilizations throughout history, cultural evolution, ways of life, traditions, ritual practices, beliefs, and contributions, development are preservation of local wisdom.
001235 Politics, Economy and Society 3(2-2-5)
Meaning and relations among politics, economy, and society. International political development, politics and adjustment of developed countries the global economics system, impacts of globalization on economy and relations between the world system and Thailand.
001236 Living Management 3(2-2-5)
Knowledge and skills relating to role, duty, and responsibity of an individual both as a member of a family and a member of a society which include an adaptation to changes in a global society, world communication, conflict management resolutions, and methods to bring about creative problem solutions leading to a better economy and living conditions along with a more ethical society.
001237 Life Skills 3(2-2-5)
Knowing and understanding oneself and individual differences. Development of personality both mental and physical characteristics. Practiceinteam working skills focusing on leader and follower roles Development of public consciousness and other desirable personal characteristics to world citizens.
001238 Media Literacy 3(2-2-5)
Knowledge, basic attributes necessary to access, understand, interpret, analyze leading to appropriate conclusions, so as to come up to par with stimuli coming through various contemporary media. The aim is focused on nurturing wise media consumers in graduates, responsible for one’s own behaviors in society, not victimized and carry out preventive measures for the society being as a whole as well.
001271 Man and Environment 3(2-2-5)
The relationship between man and the environment, cause of environmental problems, effects of population change related to environmental problems case studies of global climate change and natural disasters at the global and local scale and the building of environmental awareness and participation in sustainable environmental management.
001272 Introduction to Computer Information Science 3(2-2-5)
Evolution of computer technology from past to present and a possible future, computer hardware, software and data, how a computer works, basic computer network, Internet and applications on the Internet, risks of a system usage, data management, information system, office automation software, multimedia technology, web-based media publishing, web design and development and an influence of technology on human society.
001273 Mathematics and Statistics in Everyday Life 3(2-2-5)
The application of Mathematics and Statistics for everyday life including banking and finance, business decision and statistics for data collection and basic decision making.
001274 Drugs and Chemicals in Daily Life 3(2-3-5)
Basic Knowledge of drugs and chemicals including cosmetics and herbal medicinal products commonly used in daily life and related to health as well as their proper selection and management for health and environmental safety.
001275 Food and Life Style 3(2-2-5)
Roles and importance of food in daily life, cultures and consumption behavior around the world including the influence of foreign cultures on Thai consumption behavior, identity and wisdom of food in Thailand, proper food selections according to basic needs, food choices, information for purchasing food, and food and life style according in the age of globalization.
001276 Energy and Technology Around Us 3(2-2-5)
Fundamental knowledge of energy and technology around us; energy sources and knowledge about electrical energy, fuel energy and alternative energy; relationship between technology and energy consumption; direct and indirect energy consumption; global warming and related energy situation; current issues and relationship to energy and technology; participation in energy conservation; efficient energy use and proactive approach to energy issuers.
001277 Human Behavior 3(2-2-5)
The knowledge of human behaviors such as behavioral concepts; biological basis and mechanisms of human behavior; mindfulness, meditation, consciousness and its involved substances; sensory perception, learning and memory, language; the intelligent and others quotients; social behaviors; abnormal behaviors; human behavioral analysis and applications in daily life
001278 Life and Health 3(2-2-5)
Integrated knowledge and understanding about the life cycle; healthy behaviors and human health care; adolescence and exercise and recreation for health; enrichment of mental health; medicine and health; environment and health; health insurance, life insurance. Accident insurance. And social security; protection from danger, accidents, natural disasters and communicable diseases.
001279 Science in Everyday Life 3(2-2-5)
The role of science and technology with concentration on both biological and physicals science and integration of earth science in everyday life, including organisms and environments, chemical, energy and electricity, telecommunications, meteorology, earth , space and the new frontier of science and technology.
001281 Sports and Exercises 3(2-2-5)
Undertaking either individual or team sports or other exercise routines to increase physical capabilities as well as ability in assessing one’s stamina.Emphasis on physical fitness and sporting spirits.
900301 Bahasa I 3(2-2-5)
Introduction to basic Bahasa sentence structures, vocabulary, and Bahasa-speaking culture. Emphasis on development of communicative competence in speaking, listening, reading, and writing.
900302 Bahasa II 3(2-2-5)
Further study on basic Bahasa sentence structures, vocabulary, and Indonesian and Malaysian-speaking cultures. Emphasis on developing the four language skills, accuracy and fluency in language use.
900303 Bahasa III 3(2-2-5)
Development of the four language skills with the emphasis on accuracy in speech, writing, and diction; advanced grammar; presentation and discussions based on selected readings / topics on culture and civilization of Bahasa speaking countries.
900304 Bahasa IV 3(2-2-5)
Continuation of Bahasa III focusing on grammatical and structural knowledge. Emphasising conversational practice, oral comprehension, and writing. Student presentations and classroom discussions based on culture and civilization readings / topics.
900305 Bahasa V 3(2-2-5)
Development of conversational skills, idioms and expressions used in business communication> Practice speaking on topics such as the introduction and description of the company and its products, telephoning, business presentations, travel arrangements and transactions. Reading and discussing business news, business articles, and excerpts from business oriented texts. Emphasis on vocabulary.
900311 Korean I   3(2-2-5)
Overview of the Korean language and culture, with a focuson elementary phonetics and the principles of pronunciation, writing Korean characters will be introduced. Basic conversation, sentence patterns, and useful vocabularies needed in daily life will be taught.
900312 Korean II   3(2-2-5)
Develop students’ proficiency in listening, speaking, reading, and writing with the emphasis on fundamental sentence structure, comprehension and oral expression.
900313 Korean III   3(2-2-5)
Focus on complex grammatical structural. Develop and enhance students’ reading ability through a variety of written material; emphasisereading, writing and conversation skills.
900314 Korean IV 3(2-2-5)
Ongoing study of the four language skills with an emphasis on complex grammatical structureand vocabulary development, together with advanced reading and writing for use in daily life.
900315 Korean V   3(2-2-5)
Advanced study to enhance spoken commands, develop reading comprehension, and improving the ability to write business related information.
900321 Chinese I   3(2-2-5)
Study the sound system and writing Chinese characters; studying simple useful conversations such as greeting, introducing yourself and counting. Study basic sentence structures.
900322 Chinese II   3(2-2-5)
Develop conversation emphasising communication required to discuss topics related to daily life by using fundamental sentence structures.Introduction to reading and writing.
900323 Chinese III   3(2-2-5)
Develop and improve the four language skills, practice more complex grammatical structures and necessary expressions required where Chinese is needed in daily life, read and write short essays on non-academic topics.
900324 Chinese IV   3(2-2-5)
Study idioms commonly used in daily life. Continue integrated study of the four language skills with more complex grammatical structures and an emphasis on vocabulary development and comprehension for daily life.
900325 Chinese V   3(2-2-5)
Develop conversational skills, idioms and expressions used in business communication. Study businessrelated vocabulary, dialogue and grammar using business situations and context. Develop more practical skills and broaden the knowledge of Chinese culture which is related to business.
900331 Japanese I   3(2-2-5)
Japanese Iisan introductory study with a pragmatic contextual approach. Japanese letters, Hiragana and Katakana are introduced from the beginning to ensure the overall development of language skills. Learning of useful conversation, such as greeting words, introduce oneself, and simple daily conversation including numbers.
900332 Japanese II   3(2-2-5)
A continuation of reading and writing Hiragana and Katakana. Learning basic patterns and structures to be capable of asking and answering topics related to daily lives. The emphasis is on oral and aural development, conversational skills, and an introduction to reading and writing Chinese characters.
900333 Japanese III   3(2-2-5)
This course emphasises complex grammar, particular lyverb conjugation, increased vocabulary and additional Chinese characters.
900334 Japanese IV   3(2-2-5)
Continues and expands Japanese III, increasing language use, understanding expressions and idioms for daily life communication. Further Chinese characters are studied with an introduction to business language.
900335 Japanese V   3(2-2-5)
Emphasis is on the development of business-related vocabulary, dialogue, and grammar by using business situations and contexts. Acquire computer literacysuch as typing and sending e-mail in Japanese. Study Japanese culture to broaden the overall knowledge of Japan.
900351 French I   3(2-2-5)
Introduction to basic structures and pronunciation with emphasis on the four language skills: listening, speaking, reading, and writing.
900352 French II   3(2-2-5)
Further work on basic structures and pronunciation and development of the four language skills: listening, speaking, reading, and writing. Emphasis on more complex grammatical structures and conversational skills in everyday communication.
900353 French III   3(2-2-5)
Further study of basic grammatical structures, with readings, conversation, and composition. Emphasis on discussions and expression of ideas on selected topics, and readings and writing of short passages.
900354 French IV   3(2-2-5)
Further development of reading and writing skills, readings of short passages on topics related to French culture. Emphasis on oral presentation and written assignments, and summary writing.
900355 French V   3(2-2-5)
Development of conversational skills and idioms and expressions used in business communication, practice speaking on topics such as introduction, description of a company and its products, telephoning, business presentations, travel arrangements and transactions. Read and discuss business news, business articles, and excerpts from business texts. Emphasis on vocabulary development and comprehension of text, and an ability to communicate what is read to other people correctly through oral and written communication.
900371 German I   3(2-2-5)
Introduction to basic German sentence structures, vocabulary, and German-speaking cultures. Emphasis on development of communicative competence in speaking, listening, reading, and writing
900372 German II   3(2-2-5)
Further work on basic German sentence structures, vocabulary, and German-speaking cultures. Emphasis on development of the four language skills and accuracy and fluency in language use
900373 German III   3(2-2-5)
Development of the four language skills with emphasis on accuracy in both speech, writing, and diction; advanced grammar; presentation and discussions based ons elected readings / topics on culture and civilization of German speaking countries.
900374 German IV   3(2-2-5)
Continue German III, focusing on the grammatical structure of the language with an emphasis on conversation practice, oral comprehension, and writing. Student presentations and classroom discussions based on culture and day to day topics.
900375 German V   3(2-2-5)
Development of conversational skills and idioms and expressions used in business communication, practice speaking on topics such as introduction, description of the company and its products, telephoning, business presentations, travel arrangements and transactions. Read business news, business articles, and excerpts from business oriented texts. Emphasise vocabulary development and comprehension of written text, and the communication of what is read to other people through oral and written presentation.
900391 Thai I   3(2-2-5)
An introduction to Thai phonology, understanding tonal sounds and practice the pronunciation of troublesome sounds. Review basic everyday conversations with an emphasis on vocabulary building and basic sentence patterns.
900392 Thai II   3(2-2-5)
Continue pronunciation practice, vocabulary building and the development of longer conversations. Introduce the Thai writing system. Practice reading simple language and writing selected language useful in daily life, the composition of personal information.
900393 Thai III   3(2-2-5)
Introduce additional Thai vocabulary for formal settings with longer conversations on various topics. Practice extended reading with follow-up writing of questions and answers.
900394 Thai IV   3(2-2-5)
Introduce the academic language and vocabulary from various fields of employment and business. Study, familiarisation and the use of Thai “Royal language”. Practice reading from newspapers and selected academic passages. Guided introduction to academic writing, how to structure an introduction, paragraphs, content, and summary, with an emphasis on linking methods.
900395 Thai V   3(2-2-5)
Prepare and deliver oral classroom presentations on selected topics. Writing reports, letters, and memos, language for use in businesses, advertisements, and the mass media.
905111 Principles of Management   3(2-2-5)
Overview of management, ethics and social responsibility, management functions pertinent to the process of strategic management and planning, decision making, organizing and staffing, leading, controlling and evaluation, organizational changes and innovations, basic roles and functions, and skills for managers.
905112 Introduction toInternational Business   3(2-2-5)
Elements of international business management, ethics in international business, international business management process,international business strategies.
905141 Principles of Marketing   3(2-2-5)
Concepts of marketing, ethics in marketing, marketing functions and related activities, understanding consumer and customer behaviors, segmentation, targeting, positioning, marketing mix, market research, strategic marketing decisions, product life-cycle strategies, environment affecting marketing system and control, and client management.
905212 Production and Operation Management   3(2-2-5)
Concepts of production and operation management, location selection and plant layout, design of manufacturing systems, operation management system and techniques, inventory and materials management, production planning models.
905213 Business Law   3(2-2-5)
A study of meaning, categories and hierarchy of law, process of law making, the operation and interpreting in private affairs, measure of free trade promotion and consumer protection policies and the relationships between law and business, emphasizinglabourlaw.
905214 Import and Export Administration   3(2-2-5)
Importing and exporting process, customs formality in practices, associating parties in import and export process, financial and banking system relating to import and export, freight calculation, customs formality via EDI, international trade, insurance and claim process, export processing zone, bonded warehouse.
905221 Accounting I   3(2-2-5)
Introduction to recording processes of accounting, preparation of working papers, adjusting of accounting transactions, closing of accounts, establishing of financial statements for trading, manufacturing, servicing businesses, preparation of specific journals, accounts for controlling transactions and subsidiary accounts.
905231 Business Statistics and Quantitative Analysis   3(2-2-5)
Characteristics and Roles of Statistics in business administration, data collection method; data analysis and interpretation for business solutions. Concepts of quantitativeanalysis methods, spreadsheets with excel, probability concepts, decisionmaking and risk, forecasting, linear programming and its applications, transport and assignment problems, network models, project management with PERT and CPM, inventory decision and certain factors.
905232 Microeconomics   3(2-2-5)
Meaning and method of studying economics, economics problems, functions of economics, demand, supply, price, elasticity of demand and supply, the application of the demand and supply, consumer behaviour and utility, production and production cost, cost in short run, long run, and very long run which concerning with advance and pollution, output and price determination in different types of market, price theory in practice, the distribution of income, determination of wages, interest, production factor markets, and determination of return on production factors, poverty, and inequality.
905233 Macroeconomics   3(2-2-5)
Methods for measuring national income, structure and determinant of national incomes, changing in national incomes, business cycle and national income fluctuations, theories, measures and applications of fiscal and monetary policies, price level, money and banking systems, meaning and role of money in the economy, analyzing money and analyzing income, international trade and finance, unemployment and inflation, production possibilities curve, and comparative advantage.
905315 Business Negotiation   3(2-2-5)
Conceptual theories ethics and techniques in negotiation for developing skills in negotiation, persuade rival negotiator, and effective of business. The study will be in practice by role playing and case study
905318 International Logistics Management   3(2-2-5)
Concepts and principles of integration of business processes relating to logistics process, logistics planning, location decisions, forecasting, purchasing and procurement, inventory management, production management, storage and handling, and distribution/transportation.Application of information technologies in logistics management, selection of outsource logistics service.
905323 Business Finance   3(2-2-5)
Concepts of business finance, objectives of business finance, role and responsibilities of financial management, financial statements, balance sheets, income statements, financial analysis, financial ratios, cash flow management, cash management, debt management, debt and equity instruments, risks and returns, time value of money and cost of capital and investment.
905324 International Finance   3(2-2-5)
Operation policies and function of international financial institutions, foreign exchange tools, foreign exchange rate system, policies of controlling and promotion, international agreements that effect business profit, international business operations including taxations, labour, marketing problems and international agreements, operations of foreign departments, in commercial banks.
905341 International Marketing Management   3(2-2-5)
Concepts of marketing management, strategic planning, business unit strategic planning, designing competitive strategies-market leader, market challenger, market follower, market niche, service marketing, importance and environment of international marketing, ethics in international marketing, consideration in selecting goods, selecting market, selecting packaging, selecting pricing, selecting transportation, selecting distributors, promoting, planning and controlling, problems and obstacles in international marketing, including analyzing problems and case study.
905342 Approaches to Entering New Overseas Markets   3(2-2-5)
Entry strategy factors, indirect exporting which includes export trading company, export management corporation, piggy-backing. Active exporting which includes agent, distributor, marketing subsidiary, coordinating direct export strategies, foreign sales corporations. Production abroad which include contract manufacturing subcontracting, licensing, franchising, joint venture, subsidiary. And parallel imports
905343 Foreign Direct Investment   3(2-2-5)
Concepts of Foreign Direct Investment (FDI).Meaning and objective of FDI, understanding FDI theories; assuming perfect market, assuming imperfect market, entry modes and other factors.The effect of FDI, International capital budgeting, the international taxation, the international cost of capital and capital structure.
905344 Innovation Management and New Product Development   3(2-2-5)
Innovation, creativity and design, structured processes for developing new products, failure, risk and measurement in innovation, customer experience management, innovation and operations management, current trend in innovation management.
905352 Multicultural Management and Communication   3(2-2-5)
Comparison of people behaviors from different countries selected from the following: South and North America, Europe, Africa, Asia, or Middle East; basic understanding of social and family structures affecting individual working behaviors; theories in relation to cultural differences, cross-cultural influences on the practice of management including communication and control, decision-making, motivation, leadership, design, ethics and structure of multinational firms, and expatriate managers.
905371 Research Methodology in Business   3(2-2-5)
Philosophy, ethics in business research and business research methodology, cross-culture based, multi-cultural awareness problem identification,research design and research method, hypotheses, data collection, use of information technology in data processing, data analysis and interpretation of results, presentation andapplied research results to International business organization.
905416 Franchise Business Management   3(2-2-5)
History of franchise business, general knowledge of franchise business, identification of franchise business, regulations between franchisor and franchisee, marketing for franchise, local marketing of franchise business, business law for franchise, franchise operation.
905417 International Exhibition Planner and Event Management   3(2-2-5)
Concepts of Exhibition Planner and Event Management.Objective of exhibitions, understanding budgeting and financial management, and cost of investment.Negotiating contracts; human resource, renters, sellers-buyers, exhibiting areas.The three-dimensional marketing experiences, gathering information and study as a case in planning for international exhibition.
905443 Trends in Contemporary International Business Management   3(2-2-5)
Selected topics of interest in current international business situations, emphasizing management systems, human resources, technology transfer, business negotiations, and foreign investment opportunities
905444 Marketing Logistics   6 credits
Concept of developing a market – driven logistics strategy, strategy for lead – time reduction and logistics process re – engineering. Managing marketing logistics: demand – drivers supply chain, connecting the supply chain through shared information. Developing a global logistics strategy and global logistics information systems.
905445 New Media Marketing   6 credits
Concepts for understanding commandments for e– riches marketing success, e-mail publishing strategies, ethics in online marketing, sales opportunity via e-mail and social media marketing success strategies. Attracting customers with blogs and microblogs, online public relations and promotion tools, pay per click keyword and affiliate program advertisingstrategies. Profiting from online broadcasting and measuring online sales success, understanding differentiation strategies in a competitive online marketplace.
905453 Venture Creation in ASEAN Countries   6 credits
Entrepreneurship today, the external market environment and entrepreneurship, main characteristics of entrepreneurship and entrepreneur, creativity in entrepreneurship, the design of innovation in entrepreneurial context, opportunity exploitation, structure of business plan, and making business plan for ASEAN.
905454 International Tradeand Insurance   3(2-2-5)
Trade risks and risk management, methods of payment, bonds guarantees and standby letters of credit, currency risk management, export creadit insurance, trade finance, structure trade finance, terms of payment.
905483 International Academic or Professional Training   6 Credits
Professional training in the government or private sector with the approval of the university.
905484 Cooperative Education 6 Credits
Professional training inthe area related to the students’ field of study in the Governmentor private sector.
905485 Undergraduate Thesis 6 Credits
Conducting a research project in Human Resource Management or related fields under supervision of an advisor, carrying out research to proposal and research plan, data analysis, writingup results, submit a complete report, and presenting.
909261 Introduction to Intercultural Communication 3(2-2-5)
Study meanings and elements of culture, cultural values and perception in different contexts, and influence of culture on communication processes and interpretation of a communication act. Help the students to understand communication processes in different cultures and contexts and to be aware of their own culture and other cultures, which will help enhance their knowledge, proper attitudes, and inter-cultural communication competence and skills.