Introduction

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Tourism is one of the world’s fastest growing industry sectors. student will develop the necessary knowledge and skills for a career within hospitality and tourism or related sectors, either locally or internationally with a touch of thainess.

Career Opportunities

A wide range of careers locally and overseas is open to you, including tourism development, tour management, travel agent, cabin, and tour guide.

Areas Covered

  • MICE project
  • Public Relations for Hotel Business Promotion
  • Exhibition and Event Management
  • Tourism and Hospitality Industry
  • Logistics for Tourism Industry
  • Human Resource Development in Tourism

Curriculum

  • Total number of credits 135 credits
  • The structure of the curriculum is in accordance with the Ministry of Education’s standards as follows.
No. Description Minimum credits required by MOE Number of credits in the revised curriculum 2013
1 General Education – a minimum of 30 30
2 Specialization – a minimum of 84 99
Core Courses 45
Required Courses 45
Elective Course 12
3 Free elective courses – a minimum of 6 6
Total number of credits–aminimum of 120 135

Courses

General Education Courses- a minimum of Consisting of the following courses : 30 Credits

  • Required Courses 30 Credits
Languages – a minimum of 12 Credits
001200 Thai Language Skills for Foreign Students (For non-Thai students only) 3(2-2-5)
001201 Thai Language Skills 3(2-2-5)
001211 Fundamental English 3(2-2-5)
001212 Developmental English 3(2-2-5)
001213 English for Academic Purposes 3(2-2-5)
Humanities – a minimum of 6 Credits
001221 Information Science for Study and Research 3(2-2-5)
001222 Language, Society and Culture 3(2-2-5)
001223 Music Appreciation 3(2-2-5)
001224 Arts in Daily Life 3(2-2-5)
Social Sciences – a minimum of 6 Credits
001231 Philosophy of Life for Sufficient Living 3(2-2-5)
001232 Fundamental Laws for Quality of Life 3(2-2-5)
001233 Thai State and the World Community 3(2-2-5)
001234 Civilization and Local Wisdom 3(2-2-5)
001235 Politics, Economy and Society 3(2-2-5)
001236 Living Management 3(2-2-5)
001237 Life Skills 3(2-2-5)
001238 Media Literacy 3(2-2-5)
Science – a minimum of 6 Credits
001271 Man and Environment 3(2-2-5)
001272 Introduction to Computer Information Science 3(2-2-5)
001273 Mathematics and Statistics in Everyday life 3(2-2-5)
001274 Drugs and Chemicals in Daily Life 3(2-2-5)
001275 Food and Life Style 3(2-2-5)
001276 Energy and Technology Around Us 3(2-2-5)
001277 Human Behavior 3(2-2-5)
001278 Life and Health 3(2-2-5)
001279 Science in Everyday Life 3(2-2-5)
Required non-credit(Physical Education) 1 Credits
001281 Sports and Exercises (Required non-credit) 1(0-2-1)

Specialization – a minimum of 99 Credits

Core Courses 45 Credits
901101 Psychology for Service Industry Introduction to Intercultural Communication 3(2-2-5)
901102 Introduction to Political Sciences 3(2-2-5)
901220 Principles of Marketing for Tourism and Hospitality Industry 3(2-2-5)
901230 Principles of Accounting and Accounting for Tourism Business 3(2-2-5)
901242 Tourist Behaviors 3(2-2-5)
901270 Introduction to Tourism Business Law 3(2-2-5)
901341 Human Resource Development in Tourism 3(2-2-5)
909104 Introduction to Business 3(2-2-5)
909216 Introduction to Intercultural Communication 3(2-2-5)
Select only one language 15 Credits
A. Bahasa 3(2-2-5)
900301 Bahasa I 3(2-2-5)
900302 Bahasa II 3(2-2-5)
900303 Bahasa III 3(2-2-5)
900304 Bahasa IV 3(2-2-5)
900305 Bahasa V 3(2-2-5)
B. Korean 3(2-2-5)
900311 Korean I 3(2-2-5)
900312 Korean II 3(2-2-5)
900313 Korean III 3(2-2-5)
900314 Korean IV 3(2-2-5)
900315 Korean V 3(2-2-5)
C. Chinese 3(2-2-5)
900321 Chinese I 3(2-2-5)
900322 Chinese II 3(2-2-5)
900323 Chinese III 3(2-2-5)
900324 Chinese IV 3(2-2-5)
900325 Chinese V 3(2-2-5)
D. Japanese 3(2-2-5)
900331 Japanese I 3(2-2-5)
900332 Japanese II 3(2-2-5)
900333 Japanese III 3(2-2-5)
900334 Japanese IV 3(2-2-5)
900335 Japanese V 3(2-2-5)
E. French 3(2-2-5)
900351 French I 3(2-2-5)
900352 French II 3(2-2-5)
900353 French III 3(2-2-5)
900354 French IV 3(2-2-5)
900355 French V 3(2-2-5)
F. German 3(2-2-5)
900371 German I 3(2-2-5)
900372 German II 3(2-2-5)
900373 German III 3(2-2-5)
900374 German IV 3(2-2-5)
900375 German V 3(2-2-5)
G. Thai (For non-Thai students only) 3(2-2-5)
900391 Thai I 3(2-2-5)
900392 Thai II 3(2-2-5)
900393 Thai III 3(2-2-5)
900394 Thai IV 3(2-2-5)
900395 Thai V 3(2-2-5)
Required Courses 42 Credits
901212 Introduction to MICE Management 3(2-2-5)
901240 Tourism and Hospitality Industry 3(2-2-5)
901260 Principles of Hotel Management 3(2-2-5)
901311 Planning, Developmentand Strategic Management InTourism Industry 3(2-2-5)
901340 Research Methodology in Tourism 3(2-2-5)
901342 Information Technology for Tourism 3(2-2-5)
901344 Logistics for Tourism Industry 3(2-2-5)
901345 Current Trends and Issues in Tourism 3(2-2-5)
901367 Customer Service 3(2-2-5)
901460 Seminar in Tourism Business Management 3(2-2-5)
Co-operative Education or International Academic / Professional Training * Choose only one course 6 Credits
901483 International Academic or Professional Training 6 Credits
901484 Cooperative Education 6 Credits
901485 Undergraduate Thesis 6 Credits
Elective Courses Students take 12 Credits from only one of the three clusters following; 12 Credits
Cluster 1 (Tourism Concentration) 3(2-2-5)
901343 Principles of Tour Guiding Management 3(2-2-5)
901346 Tourism for Recreation 3(2-2-5)
901445 Tourism in ASEAN 3(2-2-5)
901450 Travel Agency and Tour-Operator Management 3(2-2-5)
Cluster 2 (Hotel Concentration) 3(2-2-5)
901360 Public Relations for Hotel Business Promotion 3(2-2-5)
901361 Front Office Services 3(2-2-5)
901362 Food and Beverage Servicesand Restaurant Management 3(2-2-5)
901365 Catering and Banquet Management 3(2-2-5)
Cluster 3 (MICE – Meeting, Incentive Travel, Convention and Exhibition Concentration)
901313 Convention Management 3(2-2-5)
901314 Exhibition and Event Management 3(2-2-5)
901412 MICE Projects 3(2-2-5)
901452 Incentive Travel 3(2-2-5)
Free Electives–a minimum of 6 Credits

Students may select any courses offered by Naresuan University International College or other institutions approved by Naresuan University

Year I
First Semester
001200 Thai Language Skills for Foreign Students 3(2-2-5)
001201 Thai Language Skills 3(2-2-5)
001211 Fundamental English 3(2-2-5)
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
001281 Sports and Exercises (Required Non-Credit) 1(0-2-1)
901101 Psychology for Service Industry 3(2-2-5)
Total 18 Credits
Year I
Second Semester
001212 Developmental English 3(2-2-5)
001xxx General Education Course 3 credits
001xxx General Education Course 3 credits
901102 Introduction to Political Sciences 3(2-2-5)
909104 Introduction to Business 3(2-2-5)
Total 18 Credits
Year II
First Semester
900xxx Elective course (Language I) 3(2-2-5)
001213 English for Academic Purposes 3(2-2-5)
901210 Introduction to Management 3(2-2-5)
901230 Principle of Accounting and Accounting for Tourism Business 3(2-2-5)
901240 Tourism and Hospitality Industry 3(2-2-5)
909216 Introduction to Intercultural Communication 3(2-2-5)
Total 18 Credits
Year II
Second Semester
900xxx Elective Course (Language II) 3(2-2-5)
901212 Introduction to MICE Management 3(2-2-5)
901220 Principles of Marketing for Tourism and Hospitality Industry 3(2-2-5)
901242 Tourism Behavior 3(2-2-5)
901260 Principles of Hotel Management 3(2-2-5)
901270 Introduction to Tourism Business Law 3(2-2-5)
Total 18 Credits
Year III
First Semester
900xxx Elective Course (Language III) 3(2-2-5)
901311 Planning, Developmentand Strategic Management inTourism Industry 3(2-2-5)
901341 Human Resource Development in Tourism 3(2-2-5)
901342 Information Technology for Tourism 3(2-2-5)
901344 Logistics for Tourism Industry 3(2-2-5)
901367 Customer Service 3(2-2-5)
Total 18 Credits
Year III
Second Semester
900xxx Elective Course (Language IV) 3(2-2-5)
901xxx Elective Course I 3(x-x-x)
901xxx Elective Course II 3(x-x-x)
901xxx Elective Course III 3(x-x-x)
90xxxx Free Elective Course 3(x-x-x)
901340 Research Methodology in Tourism 3(2-2-5)
901345 Current Trends and Issues in Tourism 3(2-2-5)
Total 21 Credits
Year IV
First Semester
900xxx Elective Course (Language V) 3(2-2-5)
901xxx Elective Course IV 3(x-x-x)
90xxxx Free Elective Course 3(x-x-x)
901460 Seminar in Tourism Business Management 3(2-2-5)
901485 Undergraduate Thesis 6 Credits
Total 18 Credits
Year IV
Second Semester
901483 International Academic or Professional Training 6 Credits or
901484 Cooperative Education 6 Credits
Total 6 Credits

Course Descriptions

001200 Thai Language Skills for Foreign Students 3(2-2-5)
Development of basic Thai Language proficiency in listening, speaking, reading, and writing focusing on language use for everyday communication.
001201 Thai Language Skills   3(2-2-5)
The development of language skills in listening, reading, speaking and written communication skills with an emphasis on reading and writing.
001211 Fundamental English   3(2-2-5)
Introduction to English structures necessary for speaking, reading, writing and listening. Emphasis on grammar, composition, conversation coordinated with the study of native speakers’ cultures.
001212 Developmental English 3(2-2-5)
Developmental course with the goal to enable students to accelerate their mastery of the English language, especially with respect to reading and writing skills.
001213 English for Academic Purposes 3(2-2-5)
Instruction and practice in the reading, writing, and critical thinking skills required in college. Emphasis on academic reading and writing assignments involving synthesis, analysis and argument based on sources that address issues and problems students commonly encounter in their introductory courses.
001221 Information Science for Study and Research 3(2-2-5)
The meaning and importance of information, types of information sources, approaches, information and communication technology application, media and information literacy, knowledge management, selection, synthesis, and presentation of information as well as creating positive attitudes and a sense of inquiry in students.
001222 Language, Society and Culture 3(2-2-5)
A study of the relationship between language and society and language and culture in terms of the ways in which language reflects society and culture. The study includes the interaction between language usage ,social structure, and cultural structure. The study also includes language change caused by social and cultural factors of Thailand ,ASEAN community, and the world.
001223 Music Appreciation 3(2-2-5)
Study music comprehension in terms of perception, mood, meaning in music, organology, and foundation of music theory. To study Thai traditional music and western classical music comprising of musical instrument, ensemble, composition, style and aesthetics.To study musical style of Thai folk music, Asian music, and contemporary music in Thai society.Music aesthetic in daily life and social-cultural context. To analyst and criticize musical phenomena in Thai society.
001224 Arts in Daily Life 3(2-2-5)
Art Fundamentals and understanding in the basic features, meaning, value, differences and the relationship between the various categories of works of art including fine art, applied art, visual art, audio art, audiovisual art, and new media art. Through the artistic experience and basic practice on various types of art.For developing knowledge, understanding and indoctrinating aesthetic judgment that can be applied in daily life, harmonized with the social context in both the global and local levels.
001231 Philosophy of Life for Sufficient Living 3(2-2-5)
Basic philosophical and conceptual knowledge on worldview, attitude, philosophy for life, lifestyle, valuable experience and factors or conditions which influence success in all aspects of life and profession of respected people.
001232 Fundamental Laws for Quality of Life 3(2-2-5)
Studying the laws concerning the quality of student life such as basic rights human rights , environmental law, the laws relating to traditional knowledge and laws pertaining to the developments towards the 21st Century.
001233 Thai State and the World Community 3(2-2-5)
Relations between Thailand and the world community under changes during various times stating from the pre-modern age up to the present and roles of Thailand in the world forum including future trends.
001234 Civilization and Local Wisdom 3(2-2-5)
Civilizations throughout history, cultural evolution, ways of life, traditions, ritual practices, beliefs, and contributions, development are preservation of local wisdom.
001235 Politics, Economy and Society 3(2-2-5)
Meaning and relations among politics, economy, and society. International political development, politics and adjustment of developed countries the global economics system, impacts of globalization on economy and relations between the world system and Thailand.
001236 Living Management 3(2-2-5)
Knowledge and skills relating to role, duty, and responsibity of an individual both as a member of a family and a member of a society which include an adaptation to changes in a global society, world communication, conflict management resolutions, and methods to bring about creative problem solutions leading to a better economy and living conditions along with a more ethical society.
001237 Life Skills 3(2-2-5)
Knowing and understanding oneself and individual differences. Development of personality both mental and physical characteristics.Practiceinteam working skills focusing on leader and follower roles Development of public consciousness and other desirable personal characteristics to world citizens.
001238 Media Literacy 3(2-2-5)
Knowledge, basic attributes necessary to access, understand, interpret, analyze leading to appropriate conclusions, so as to come up to par with stimuli coming through various contemporary media. The aim is focused on nurturing wise media consumers in graduates, responsible for one’s own behaviors in society, not victimized and carry out preventive measures for the society being as a whole as well.
001271 Man and Environment 3(2-2-5)
The relationship between man and the environment, cause of environmental problems, effects of population change related to environmental problems case studies of global climate change and natural disasters at the global and local scale and the building of environmental awareness and participation in sustainable environmental management.
001272 Introduction to Computer Information Science 3(2-2-5)
of computer technology from past to present and a possible future, computer hardware, software and data, how a computer works, basic computer network, Internet and applications on the Internet, risks of a system usage, data management, information system, office automation software, multimedia technology, web-based media publishing, web design and development and an influence of technology on human society.
001273 Mathematics and Statistics in Everyday Life 3(2-2-5)
The application of Mathematics and Statistics for everyday life including banking and finance, business decision and statistics for data collection and basic decision making.
001274 Drugs and Chemicals in Daily Life 3(2-3-5)
Basic Knowledge of drugs and chemicals including cosmetics and herbal medicinal products commonly used in daily life and related to health as well as their proper selection and management for health and environmental safety.
001275 Food and Life Style 3(2-2-5)
Roles and importance of food in daily life, cultures and consumption behavior around the world including the influence of foreign cultures on Thai consumption behavior, identity and wisdom of food in Thailand, proper food selections according to basic needs, food choices, information for purchasing food, and food and life style according in the age of globalization.
001276 Energy and Technology Around Us 3(2-2-5)
Fundamental knowledge of energy and technology around us; energy sources and knowledge about electrical energy, fuel energy and alternative energy; relationship between technology and energy consumption; direct and indirect energy consumption; global warming and related energy situation; current issues and relationship to energy and technology; participation in energy conservation; efficient energy use and proactive approach to energy issuers.
001277 Human Behavior 3(2-2-5)
The knowledge of human behaviors such as behavioral concepts; biological basis and mechanisms of human behavior; mindfulness, meditation, consciousness and its involved substances; sensory perception, learning and memory, language; the intelligent and others quotients; social behaviors; abnormal behaviors; human behavioral analysis and applications in daily life
001278 Life and Health 3(2-2-5)
Integrated knowledge and understanding about the life cycle; healthy behaviors and human health care; adolescence and exercise and recreation for health; enrichment of mental health; medicine and health; environment and health; health insurance, life insurance. Accident insurance. And social security; protection from danger, accidents, natural disasters and communicable diseases.
001279 Science in Everyday Life 3(2-2-5)
The role of science and technology with concentration on both biological and physicals science and integration of earth science in everyday life, including organisms and environments, chemical, energy and electricity, telecommunications, meteorology, earth , space and the new frontier of science and technology.
001281 Sports and Exercises 3(2-2-5)
Undertaking either individual or team sports or other exercise routines to increase physical capabilities as well as ability in assessing one’s stamina.Emphasis on physical fitness and sporting spirits.
900301 Bahasa I 3(2-2-5)
Introduction to basic Bahasa sentence structures, vocabulary, and Bahasa-speaking culture. Emphasis on development of communicative competence in speaking, listening, reading, and writing.
900302 Bahasa II 3(2-2-5)
Further study on basic Bahasa sentence structures, vocabulary, and Indonesian and Malaysian-speaking cultures. Emphasis on developing the four language skills, accuracy and fluency in language use.
900303 Bahasa III 3(2-2-5)
Development of the four language skills with the emphasis on accuracy in speech, writing, and diction; advanced grammar; presentation and discussions based on selected readings / topics on culture and civilization of Bahasa speaking countries.
900304 Bahasa IV 3(2-2-5)
Continuation of Bahasa III focusing on grammatical and structuralknowledge.Emphasisingconversational practice, oral comprehension, and writing. Student presentations and classroom discussions based on culture and civilization readings / topics.
900305 Bahasa V 3(2-2-5)
Development of conversational skills, idioms and expressions used in business communication> Practice speaking on topics such as the introduction and description of the company and its products, telephoning, business presentations, travel arrangements and transactions. Reading and discussing business news, business articles, and excerpts from business oriented texts. Emphasis on vocabulary.
900311 Korean I 3(2-2-5)
Overview of the Korean language and culture, with a focuson elementary phonetics and the principles of pronunciation, writing Korean characters will be introduced. Basic conversation, sentence patterns, and useful vocabularies needed in daily life will be taught.
900312 Korean II 3(2-2-5)
Develop students’ proficiency in listening, speaking, reading, and writing with the emphasis on fundamental sentence structure, comprehension and oral expression.
900313 Korean III 3(2-2-5)
Focus on complex grammatical structural. Develop and enhance students’ reading ability through a variety of written material; emphasisereading, writing and conversation skills.
900314 Korean IV 3(2-2-5)
Ongoing study of the four language skills with an emphasis on complex grammatical structureand vocabulary development, together with advanced reading and writing for use in daily life.
900315 Korean V 3(2-2-5)
Advanced studyto enhance spoken commands, develop reading comprehension, and improving the ability to write business related information.
900321 Chinese I 3(2-2-5)
Study the sound system and writing Chinese characters; studying simple useful conversations such as greeting, introducing yourself and counting. Study basic sentence structures.
900322 Chinese II 3(2-2-5)
Develop conversation emphasisingcommunication required to discuss topics related to daily life by using fundamental sentence structures.Introduction to reading and writing.
900323 Chinese III 3(2-2-5)
Develop and improve the four language skills, practice more complex grammatical structures and necessary expressions required where Chinese is needed in daily life, read and write short essays on non-academic topics.
900324 Chinese IV 3(2-2-5)
Study idioms commonly used in daily life. Continue integrated study of the four language skills with more complex grammatical structures and an emphasis on vocabulary development and comprehension for daily life.
900325 Chinese V 3(2-2-5)
Develop conversational skills, idioms and expressions used in business communication. Study businessrelated vocabulary, dialogue and grammar using business situations and context. Develop more practical skills and broaden the knowledge of Chinese culture which is related to business.
900331 Japanese I 3(2-2-5)
Japanese Iisan introductory study with a pragmatic contextual approach. Japanese letters, Hiragana and Katakana are introduced from the beginning to ensure the overall development of language skills. Learning of useful conversation, such as greeting words, introduce oneself, and simple daily conversation including numbers.
900332 Japanese II 3(2-2-5)
A continuation of reading and writing Hiragana and Katakana. Learning basic patterns and structures to be capable of asking and answering topics related to daily lives. The emphasis is on oral and aural development, conversational skills, and an introduction to reading and writing Chinese characters.
900333 Japanese III 3(2-2-5)
This course emphasises complex grammar, particularlyverb conjugation, increased vocabulary and additional Chinese characters.
900334 Japanese IV 3(2-2-5)
Continues and expands Japanese III, increasinglanguage use, understanding expressions and idioms for daily life communication. Further Chinese characters are studied with an introduction to business language.
900335 Japanese V 3(2-2-5)
Emphasis is on the development of business-related vocabulary, dialogue, and grammar by using business situations and contexts. Acquire computer literacysuch as typing and sending e-mail in Japanese. Study Japanese culture to broaden the overall knowledge of Japan.
900351 French I 3(2-2-5)
Introduction to basic structures and pronunciation with emphasis on the four language skills: listening, speaking, reading, and writing.
900352 French II 3(2-2-5)
Further work on basic structures and pronunciation and development of the four language skills: listening, speaking, reading, and writing. Emphasis on more complex grammatical structures and conversational skills in everyday communication.
900353 French III 3(2-2-5)
Further study of basic grammatical structures, with readings, conversation, and composition. Emphasis on discussions and expression of ideas on selected topics, and readings and writing of short passages.
900354 French IV 3(2-2-5)
Further development of reading and writing skills, readings of short passages on topics related to French culture. Emphasis on oral presentation and written assignments, and summary writing.
900355 French V 3(2-2-5)
Development of conversational skills and idioms and expressions used inbusiness communication, practice speaking on topics such as introduction, description of a company and its products, telephoning, business presentations, travel arrangements and transactions. Read and discuss business news, business articles, and excerpts from businesstexts. Emphasis on vocabulary development and comprehension of text, and an ability to communicate what is read to other people correctly through oral and written communication.
900371 German I 3(2-2-5)
Introduction to basic German sentence structures, vocabulary, and German-speaking cultures. Emphasis on development of communicative competence in speaking, listening, reading, and writing
900372 German II 3(2-2-5)
Further work on basic German sentence structures, vocabulary, and German-speaking cultures. Emphasis on development of the four language skills and accuracy and fluency in language use
900373 German III 3(2-2-5)
Development of the four language skills with emphasis on accuracy in bothspeech, writing, and diction; advanced grammar; presentation and discussions based onselected readings / topics on culture and civilization of German speaking countries.
900374 German IV 3(2-2-5)
Continue German III, focusing on the grammatical structure of the language with an emphasis on conversation practice, oral comprehension, and writing. Student presentations and classroom discussions based on culture and day to day topics.
900375 German V 3(2-2-5)
Development of conversational skills and idioms and expressions used inbusiness communication, practice speaking on topics such as introduction, description of the company and its products, telephoning, business presentations, travel arrangements and transactions. Read business news, business articles, and excerpts frombusiness oriented texts. Emphasise vocabulary development and comprehension of written text, and the communication of what is read to other people through oral and written presentation.
900391 Thai I 3(2-2-5)
An introduction to Thai phonology, understanding tonal sounds and practice the pronunciation of troublesome sounds. Review basic everyday conversations with an emphasis on vocabulary building and basic sentence patterns.
900392 Thai II 3(2-2-5)
Continue pronunciation practice, vocabulary building and the development of longer conversations. Introduce the Thai writing system. Practice reading simple language and writing selected language useful in daily life, the composition of personal information.
900393 Thai III 3(2-2-5)
Introduce additional Thai vocabulary for formal settings with longer conversations on various topics. Practice extended reading with follow-up writing of questions and answers.
900394 Thai IV 3(2-2-5)
Introducethe academic language and vocabulary from various fields of employment and business. Study, familiarisation and the use of Thai “Royal language”. Practice reading from newspapers and selected academic passages. Guidedintroduction to academic writing, how to structure an introduction, paragraphs, content, and summary, with an emphasis on linking methods.
900395 Thai V 3(2-2-5)
Prepare and deliver oral classroom presentations on selected topics. Writing reports, letters, and memos, language for use in businesses, advertisements, and the mass media.
901101 Psychology for Service Industry 3(2-2-5)
Psychology in the workplace and the foundation of motivation, including motivation and barriers in an organization.The study of people’s emotions and perception, the effects of perception on organizations decision processes including foundation of service, the impact of the front stage and back stage on consumer perceptions.
901102 Introduction to Political Sciences 3(2-2-5)
A study of definition, evolution and areas of political sciences.A study of courses and contexts of political sciences.
901103 Introduction to Economics 3(2-2-5)
A study of the concepts of fundamental economics, economic activities, national income, international trade, and economic development.
901210 Introduction to Management 3(2-2-5)
Understanding fundamental concepts, the functions and processes of management and thecapitalresources in businessand similar organisations. Provide a background to the concepts and processes in the marketing of goods and services and their financing, including system concepts, management by objectives and other forms of innovation. The management functions of planning, organising, deciding, controlling, recruitment and assessment, as well as business ethics.
901212 Introduction to MICE Management 3(2-2-5)
Formats, development, services, and aspect MICE industry.MICE promotion and marketing, human resources development, financial management, strategic planning for MICE industry.
901220 Principles of Marketing for Tourism and Hospitality Industry 3(2-2-5)
Concepts, roles, and functions of marketing as of business activities in hospitality and tourism organizations. Emphasis on consumer behavior, identification of the target market, market segmentation, analysis and forecasting of demands, formulation of a marketing plan, strategy and tactics in pricing, promotion, product design, and distribution, sales.
901230 Principles of Accounting and Accounting for Tourism Business 3(2-2-5)
Forms of business.Characteristics and benefits of accounting.Key basic accounting concepts, accounting equations, principles of double entry accounting systems, preparation and recording of accounts, budget and financial analyses.Principles of budgeting in tourism and hotel businesses.
901240 Tourism and Hospitality Industry 3(2-2-5)
The meaning, history, and scope of tourism and the development of tourism in Thailand and abroad.Components and impacts on the tourism industry.Principles, roles and policies in planning and development of the tourism industry in both government and private sectors. Demonstration of knowledge on the components, structure, and functions of tourism, as well as key determinants affecting a consumer’s decision and demand for national tourism and international tourism organisation.
901242 Tourist Behaviors 3(2-2-5)
Characteristics of tourists and types of tourists by sex, age, religion, status, motivation, push factor, and objectives of traveling, geographical and cultural determinants such as beliefs, values, and preferences which may affect their behaviors. This knowledge is
901260 Principles of Hotel Management 3(2-2-5)
The development of the hotel industry, the structure of the hotel business, distribution of work, duties and responsibilities in each department along with managing hotel activities, policy, work targets, laws covering setting up hotels, hotel personnel etiquettes, codes of work, and problem solving.
901270 Introduction to Business and Tourism Law 3(2-2-5)
The meaning and general characteristics of the law and other legal concepts.Reinforcement and abolishment of the law.Rights and acts.The drafting of written law.Important features of the law.The criminal judicial processes and procedures. The civil and commercial code, Business laws and laws governing tourism businesses such as law on tourist businesses and tourist guides, taxation and customs duties, transportation, forest reserve, national parks and other related laws (labour, environmental, prostitution, narcotic laws etc.).
901311 Planning, Development, and Strategic Management in Tourism Industry 3(2-2-5)
Principles of planning and development of tourist destinations and attractions.Feasibility study for development of tourist destinations.Assessment of tourist destination in terms of economic, social, and cultural values.Economic, social, political, and cultural impact of tourism. Safety and security for tourists and visitors.Determination of the destination capacity for tourist and visitors.Types of tourist destinations and attractions. Roles of the public and the private sectors in the planning, developing, and conservation of tourist resources, revival of old traditions and customs, rejuvenation of natural resources and scenic beauty. Strategic processes used in the service sector of the tourism industry; innovative strategies; internal and external factors that affect decision making processes; application of knowledge on management, marketing, accounting, and business administration to the service businesses of the tourism industry. Strategies for increasing sales by tourism agencies, which in themselves are sales representatives to the tourism industry.Includes field study.
901313 Convention Management 3(2-2-5)
An overview of the convention, meeting, exhibition, and exposition industry.Examination of physical requirements, marketing, management and operation of convention and exhibition facilities.Emphasis on planning and organization of conventions and meetings.
901314 Exhibition and Event Management 3(2-2-5)
Planning and implementation, site selection, convention contract negotiations, development of prospectus and promotional materials, marketing, evaluation, staging of major exhibition and events. How to work with suppliers who help in arranging accommodation, food, transportation, and registration of attendees, Guest speakers, group activities to enhance the experience. Know how to evaluate exhibition and events management. International exhibition and events is discussed and reviewed.
901340 Research Methodology in Tourism 3(2-2-5)
The basicsof research design, the methodology of research, together with the application of research findings in development the tourism industry.
901341 Human Resource Development in Tourism 3(2-2-5)
Meaning, concept, and principles of human resource management and development in the tourism and hospitality industry.Roles and functions of human resource development department, planning, recruitment, and selection of personnel, including assignment of duties and responsibilities to the personnel.Training and development, job performance appraisal.Roles of and relationship among supervisor, employer, and employees.Teamwork building, morale and motivation, visitor relations.Labor relations.Prevention of conflicts and conflict resolution among with organizational communications.
901342 Information Technology for Tourism 3(2-2-5)
Applications of information technology in the tourism industry.Survey of computer tools for use in the production of sales and promotional materials. Computer applications are examined from reservations to the back office, as well as software employed for meetings, conventions and exhibitions, through a series of assignments and projects.
901343 Principles of Tour Guiding Management 3(2-2-5)
Definition and meaning of tourist guide and tour guiding; types of tour guiding; principles and techniques of tour guiding; protocols for tourist guides; the role, functions, responsibilities of a tour guiding. Tour and visitor managementincluding visitor handing and services and methods to improve the quality and visitor experience.First aid training, accident prevention and safety provisionsfor tourists. Current relevant lawsrelated to tour guides, immigration procedures, and on-the-spot problem solving. Includes a project to design, plan, and organise a guided tour.
901344 Logistics for Tourism Industry 3(2-2-5)
The various aspects of transportation related to tourism, including land, sea, and air transport as a basis for providing services for tourist businesses. Ticketing, booking systems and booking procedures. Ticket issuing and fare calculating using reservation systems,type, detail, and ticket validation. Foreign currency exchange procedures and regulations.
901345 Current Trends and Issues in Tourism 3(2-2-5)
Current issues and trends of tourism in ASEAN and International tourism industry, especially the cultural and social impacts of tourism, conservation and environmental concerns, supply and demands for tourism, and the changing nature of tourism markets, visitor safety and security; sales and promotion. Review the tourism problems in ASEAN which includes a seminar and discussions emphasising the solutions.
901346 Tourism for Recreation 3(2-2-5)
The principles and methods used in providing recreational and entertainment activities for tourists and visitors. The use of games and other activities for entertainment, the supervision and handling of activities so that participants follow the established guidelines and protocols.
901360 Public Relations and Hotel Business Promotion 3(2-2-5)
The development, principles, and processes involved in public relations and hotel promotions, production, choice of media andmethods used in public relations to meet target groups, public relations within the hotel together with public relations inside the country and abroad.
901361 Front Office Services 3(2-2-5)
The importance of the front office Services, the guidelines and ways to set up the front office, the roles, duties, relationship, and responsibilities with other departments and dealing with external organisations.The use of this knowledge to work effectively both within and outside your own organisation. A field study also included
901362 Food and Beverage Services and Restaurant Management 3(2-2-5)
The role and the responsibility of the food and beverage department and its relationship with other departments. How to manage the food service department, how to set a table for food and beverage, guidelines and ways to serve food and beverage, mixing drinks, table etiquette, along with managing various types of banquets; practice and field study included. The various types of restaurants and their operating structures together with
901365 Catering and Banquet Management 3(2-2-5)
Examination of different types of catering and banqueting; techniques, logistics, and responsibilities involved in the management of on-premise and off-premise catering; design and layout; marketing techniques and cost control.
901367 Customer Service 3(2-2-5)
The role of customer service at the airport: arrival, lost and found baggage, special needs assistance, check-in and departure assistance, and immigration. Discuss the personality characteristics the customer service representative requires.
901412 MICE Projects 3(2-2-5)
Evaluate the planning, concept, and project development and the implementation, together with the financial planning structuring a business. Design, organize and evaluate meetings, travel incentives, along with convention exhibition, and exposition activities.
901445 Tourism in ASEAN 3(2-2-5)
Destinations and patterns of tourism activities and the organization of tourism industries in ASEA, examine the role of this pattern. Study international planning and marketing techniques in preparation for management positions within tourism and hospitality businesses operating in the region.
901450 Travel Agency and Tour-Operator Management 3(2-2-5)
Examine the services and functions of retail and wholesale travel agencies. Topics include agency administration, procedures ticketing, contracting and agreements, accounting, promotion, and travel counseling. This also includes field trips.
901452 Incentive Travel 3(2-2-5)
Using travel as an incentive to help meet marketing objectives. Topics include the organization and marketing of transportation, hotels, restaurant, tour and group operations, destination, and other creative services.
901460 Seminar in Tourism Business Management 3(2-2-5)
The analyses of various conditions and discussthe various problems in Tourism Business Management along with proposals for solving problems. Also includesthe various factors that effects work in the hotel industry at present and in the future.
901483 International Academic or Professional Training 6 Credits
Undertake professional training in the government or private sector outside of Thailand with the assistance and approval of the university.
901484 Cooperative Education 6 Credits
Professional training inthe area related to the students’ field of study with the Governmentor private sector.
901485 Undergraduate Thesis 6 Credits
Conducta research project in Human Resource Management or related field under supervision of an advisor, by preparing a research proposal and research plan, data collection and analysis, writingup the research results, and submit a complete report in conjunction with a presentation.
909104 Introduction to Business 3(2-2-5)
A study of conditions and models of business ownership, business administrative aspects of production, marketing, finance, accounting, handling data via computer, and personal administration to serve as a foundation for ways to administer business and to create an understanding of various facets in business.
909216 Introduction to Intercultural Communication 3(2-2-5)
Prepare and deliver oral classroom presentations on selected topics. Writing reports, letters, and memos, language for use in businesses, advertisements, and the mass media.