𝐍𝐚𝐫𝐞𝐬𝐮𝐚𝐧 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐉𝐨𝐢𝐧𝐬 𝐅𝐨𝐫𝐜𝐞𝐬 𝐰𝐢𝐭𝐡 𝐒𝐈𝐓𝐄 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝 𝐭𝐨 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬
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On July 17, 2025, 𝗡𝗮𝗿𝗲𝘀𝘂𝗮𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗲𝘁𝘆 𝗳𝗼𝗿 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 𝗧𝗿𝗮𝘃𝗲𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 (𝗦𝗜𝗧𝗘 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱) officially signed a Memorandum of Understanding (MOU), marking a significant step toward strengthening education, research, and professional development in Thailand’s tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries.
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The signing ceremony was presided over by Assistant Professor Dr. Charoon Sarin, Vice President for Special Affairs, representing the President of Naresuan University. The event was further honored by the presence of Miss Punnaporn Wongjunpen, President of SITE Thailand, with Mrs.Orachorn Wongpan-ngam, Director of MICE Capabilities Development Department at the Thailand Convention & Exhibition Bureau (TCEB), attending as a distinguished witness.
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This partnership reflects the shared vision of both organizations in fostering academic excellence and enhancing the real-world competencies of students and tourism professionals. The MOU outlines key areas of cooperation, including:
• 𝙅𝙤𝙞𝙣𝙩 𝙘𝙪𝙧𝙧𝙞𝙘𝙪𝙡𝙪𝙢 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙖𝙘𝙖𝙙𝙚𝙢𝙞𝙘 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙞𝙚𝙨 𝙖𝙡𝙞𝙜𝙣𝙚𝙙 𝙬𝙞𝙩𝙝 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙣𝙚𝙚𝙙𝙨
• 𝙆𝙣𝙤𝙬𝙡𝙚𝙙𝙜𝙚 𝙚𝙭𝙘𝙝𝙖𝙣𝙜𝙚 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜, 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝, 𝙖𝙣𝙙 𝙛𝙞𝙚𝙡𝙙-𝙗𝙖𝙨𝙚𝙙 𝙡𝙚𝙖𝙧𝙣𝙞𝙣𝙜
• 𝙄𝙣𝙩𝙚𝙧𝙣𝙨𝙝𝙞𝙥 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨 𝙖𝙣𝙙 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙥𝙡𝙖𝙘𝙚𝙢𝙚𝙣𝙩𝙨 𝙞𝙣 𝙧𝙚𝙖𝙡-𝙬𝙤𝙧𝙡𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙨𝙚𝙩𝙩𝙞𝙣𝙜𝙨
• 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙫𝙚 𝙞𝙣𝙞𝙩𝙞𝙖𝙩𝙞𝙫𝙚𝙨 𝙖𝙞𝙢𝙚𝙙 𝙖𝙩 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙩𝙤𝙪𝙧𝙞𝙨𝙢 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩
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SITE Thailand is the only Business Events association in Thailand dedicated exclusively to the global incentive travel industry — the fastest-growing sector of MICE. With the highest per capita spending and a broad-reaching supply chain, incentive travel plays a crucial role in economic development. SITE Thailand champions sustainability and innovation by fostering partnerships with organizations like TCEB and the Thailand Incentive and Convention Association (TICA), and investing in its Next Generation community to support the future of the industry through technology, design, and professional growth.
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“𝙊𝙪𝙧 𝙜𝙤𝙖𝙡 𝙞𝙨 𝙩𝙤 𝙚𝙦𝙪𝙞𝙥 𝙤𝙪𝙧 𝙨𝙩𝙪𝙙𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙩𝙤𝙪𝙧𝙞𝙨𝙢 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡𝙨 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙠𝙣𝙤𝙬𝙡𝙚𝙙𝙜𝙚, 𝙨𝙠𝙞𝙡𝙡𝙨, 𝙖𝙣𝙙 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙩𝙤 𝙩𝙝𝙧𝙞𝙫𝙚 𝙞𝙣 𝙖𝙣 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙜𝙡𝙤𝙗𝙖𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙥𝙡𝙖𝙘𝙚. 𝙏𝙝𝙞𝙨 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 𝙬𝙞𝙩𝙝 𝙎𝙄𝙏𝙀 𝙏𝙝𝙖𝙞𝙡𝙖𝙣𝙙 𝙞𝙨 𝙖 𝙨𝙩𝙚𝙥 𝙩𝙤𝙬𝙖𝙧𝙙 𝙖𝙡𝙞𝙜𝙣𝙞𝙣𝙜 𝙖𝙘𝙖𝙙𝙚𝙢𝙞𝙘 𝙥𝙪𝙧𝙨𝙪𝙞𝙩𝙨 𝙬𝙞𝙩𝙝 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙨𝙩𝙖𝙣𝙙𝙖𝙧𝙙𝙨 𝙖𝙣𝙙 𝙙𝙚𝙢𝙖𝙣𝙙𝙨,” said Asst. Prof. Dr. Charoon Sarin.
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The signing ceremony was 𝗵𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗘𝘃𝗲𝗻𝘁, 𝗛𝗼𝘁𝗲𝗹, 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗼𝗳 𝗡𝗮𝗿𝗲𝘀𝘂𝗮𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗲𝗴𝗲, underscoring the institution’s commitment to fostering academic-industry collaboration and future-ready talent.
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